The genesis of Web 2.0 was with the desire to make web applications more like desktop applications. Further Web 2.0, is said to transform the way world works and looks at website. A marked departure from earlier time, when Content on website was the sole responsibility of company and only web masters could play around with content.
Web 2.0 is clearly about user generated content, applications, collaboration and using power of network to use something already existing to create something new.
Websites like Orkut, Youtube, Del.ci.ous, Filkr are transforming the way world looks at content creation, distribution and control.
So far so good, web 2.0 is sexy and appealing, but apart from network of people, connected community, collective intelligence of users, where is the actual business coming from? is it a marketing gimmicks or is real, is something we seek to answer now & what size of companies are adopting web2.0
Let us look at some facts from survey I conducted regarding web2.0
- Fortune 500 firms are slow adopters, reason being, they have already invested in collaborative platform connective employee, suppliers, customers. However, having said that, a platform of collaboration connective perspective supplier, employee and customer would nonetheless add value
- Risk, organization change management, support to new platform and essentially inertia to change is one of the factors responsible for slow adoption of web2.0 concept
- Few CXO level people in Fortune 500, still consider Open Source platform predominantly used in web2.0 as immature technology
- Complexity in web2.0 greater than traditional applications because to offer an application as Web 2.0, infrastructure must be part of solution and you provision for rich UI experience, via a web browser.
- SMB segment most ideal for accepting Web2.0
- Industry Vertical like Travel& Hospitality, Consumer retail, Media and community portal are driving web2.0
- There are more than 1000+ sites offering web2.0 enabled features
Web2.0 is hot, in travel industry it is hottest.. What is needed is incorporating best feature of web2.0 and get a connected, focused and satisfied community of supplier, consumer and employee sharing information in real time and being glued to enterprise.
Blue Star Infotech(www.bsil.com), offers web2.0 enabling services and has successfully worked with leading enterprises in Travel and Hospitality offering the same.
To know more about web2.0 in travel Click.
